Our long standing and light-headed love affair with Film reached new and dizzy heights. We fell in love with the romance of monochrome, launching the Potsdam Kino film in January, followed by the 2019 formula of our beloved Berlin Kino film in October. But we also dedicated ourselves to the creation of experimental, artistic color emulsions. We introduced two LomoChrome films in July. First came the third edition of our knock-out LomoChrome purple film, accompanied by the brand new LomoChrome Metropolis – the first new color negative film in over 5 years whose muted colors and stand out contrasts were successfully funded on Kickstarter.
Not forgetting our cherished cameras, we began by adding two new editions to the La Sardina family: the La Sardina Fitzroy, a stunning primary-colored addition designed by illustrator Ale Giorgini, and the La Sardina Delaunay featuring striking art from the artist Robert Delaunay, as part of a collaboration with the Thyssen Museum in Madrid. We introduced the pocket-sized Diana Mini Picnic, perfect to take with you anywhere and added another string to our lens bow with the Lomogon Art Lens. This lens maintains all the colors, saturation, and character we’re known for, but with unrivalled resolution, gorgeous optic quality, perfectly circular bokeh, and trailblazing precision.
The snow cleared, the flowers sprung from the earth and spring brought some more exciting developments. We introduced the New Petzval 55 mm f/1.7 Bokeh Control Art Lens, designed specifically for the ever growing full-frame mirrorless systems. We held the second edition of our residency week in May, welcoming 11 talented Lomographers from all around the world, who were among the winners of our Lomography Annual Photography Awards: the TEN AND ONE. The week was filled with plenty of fun activities and ended with a LomoWall exhibition.
To promote the talent of all the film community out there, we held two Social Media tester call-outs. We were delighted and humbled to receive thousands of applications each time! We loved discovering new talents and seeing the world through different eyes.
Finally, we introduced our most innovative creation to date – the LomoMod No.1. A flat-pack, cardboard DIY camera to build from scratch and a liquid-filled lens with a shutter and aperture unit. The culmination of everything we’ve preached for the last 27 years, this dynamic duo turned the creative potential dials up to infinity.